12. Conversion Copy Made Simple: 5 Smart Shifts That Actually Work
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You’ve rewritten the same sentence 12 times. You’ve questioned if your offer is even “good enough.” You know you’re great at what you do — so why isn’t your copy converting?
If that sounds familiar, this episode is for you.
Inside, we’re unpacking 5 grounded, conversion-boosting copy tips you can use today — without sounding like anyone but yourself.
Whether you’re building out a sales page, writing a nurture email, or polishing an Instagram caption, these subtle shifts will help you speak to what your audience actually needs to hear.
Go One Step Below Surface Level
When copy falls flat, it's often because it's skimming the surface — listing benefits or outcomes without truly naming what the audience is feeling underneath. This tip shows you how to slow down, tap into the quiet inner thoughts your audience might not even be saying out loud, and bring them to the forefront. It’s about creating that “oh wow, it’s like you’re in my head” moment — the one that makes your message stick and your offer feel like the obvious next step.
Invite, Don’t Assume
There's a fine line between connection and disconnection in copy — and it often comes down to the language you use. This tip is all about moving away from bold declarations about your audience’s experience (“You’re overwhelmed. You’re stuck.”) and into softer, more inviting language that respects their autonomy. You’ll learn simple reframes that create space for the reader to see themselves in your words, without feeling boxed in or talked down to.
Name the Problem, Without the Shame
You don’t have to sugarcoat things to be kind — and you don’t have to shame your reader to get them to take action. In this section, we dive into how to name what's not working in an honest, clear way while offering compassion and safety. Because when people feel seen and supported, they’re far more likely to keep reading… and to say yes. You'll walk away with practical language swaps that preserve dignity while still driving urgency.
Paint the Ripple Effect
Most people don’t just want a result — they want the freedom that result creates. That’s what this tip is about: showing the deeper transformation behind your offer. Whether you're helping someone feel better in their body, find clarity in their business, or build financial stability, you’ll learn how to highlight what that change unlocks in their day-to-day life. This makes your offer not only more desirable — but more emotionally resonant.
Use Borrowed Wisdom
Sometimes the most powerful message you can share isn't something you say — it's something someone once told you. In this final tip, I’ll walk you through how to use borrowed wisdom (like a quote from a mentor, a piece of advice from a friend, or a truth a client shared) to soften strong messages and add emotional weight. This storytelling technique builds trust, invites reflection, and helps your audience internalize your message more deeply — without feeling like they’re being sold to.
What You’ll Learn in This Episode
[02:35] Why naming the real thought behind your reader’s hesitation builds instant trust
[07:00] The simplest reframe that keeps your copy respectful and effective
[11:42] How to point to the problem without triggering guilt or resistance
[16:10] The question to ask yourself that makes your offer feel like a full-body yes
[21:20] How to use quotes, stories, and “borrowed wisdom” to soften your copy and build credibility
Final Thoughts
You don’t have to write louder or harder to convert. You just have to write with more truth. These five shifts are your reminder that strategic copy doesn’t have to sound robotic or sales-y — it can sound like you. When your words carry clarity, compassion, and purpose, the right people will feel it. They’ll trust you. And they’ll say yes.
Come back to this episode anytime you need a reset — or a fresh lens on how to make your copy connect.
