28. The 7 Emails You Need
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If writing emails feels like pulling teeth—or you’re stuck in an endless cycle of overthinking, second-guessing, and rewriting the same messages on repeat—this episode is about to give you so much relief.
In this solo episode, we’re diving into the 7 simple but strategic emails every service provider, coach, or online business owner needs to warm up leads and guide them toward the sale. These aren't “just because” emails. They’re designed with intention—to build trust, create connection, and make your offer the obvious next step.
Whether your audience buys on impulse or needs time to mull things over, this email sequence gives you a repeatable, low-stress way to stay in front of them, sound like yourself, and sell in a way that actually feels good.
Why These 7 Emails Work for Every Buyer Type
Whether your people are fast-action takers or slow-burning fact-finders, this system meets them with what they need, when they need it. You’ll learn why timing, trust, and the right message matter more than urgency tactics—and how to build momentum with emails that don’t rely on you showing up 24/7.
If you’ve ever gone quiet because you “don’t know what to say” or felt weird sending another sales email… you’re not alone. We’ll talk about how to shift your mindset around email and stop relying on random inspiration to reach out.
Breaking Down the 7 Email Sequence
Here’s a peek at the core emails covered in this episode and what each one is meant to do:
Welcome Email – Set expectations, deliver your freebie, and reinforce the transformation they want.
The Common Mistake – Gently call out the belief or action keeping them stuck, and offer a new perspective.
Success Story – Share social proof and real results that build belief and trust.
Quick Win / Value Add – Deliver a small win or insight that deepens the relationship.
Authority Builder – Share your process or method to position yourself as the expert.
Objection Buster – Address FAQs and normalize common fears or hesitations.
Final Invitation – Offer a clear next step with warmth, directness, and encouragement.
What You’ll Learn in This Episode
Timestamps + Highlights
00:48 – Why not everyone buys right away—and why that’s okay
02:55 – How this sequence builds trust and connection without sounding robotic
05:17 – Why the welcome email is your most important first impression
08:01 – The psychology behind calling out the right problem
10:07 – How to share success stories without overexplaining
11:14 – What kind of value to give (and how to tie it to your offer)
12:10 – The authority-builder email: naming your method or process
14:05 – The top objections and how to dissolve them gently
15:43 – How to close your sequence without pressure or awkwardness
18:12 – Why this system gives you freedom from always being “on”
Featured Tools + Templates
Want the full email sequence already mapped out for you? You can grab the exact frameworks, prompts, and plug-and-play templates in the Template Shop. Everything mentioned in this episode is linked below!
Final Thoughts
If you’ve ever felt like you’re doing email “wrong” or worried that selling makes you sound pushy—this sequence is going to feel like a breath of fresh air. Start where you are. Use your voice. Write like a human. And let your emails do the heavy lifting for you.
You don’t need a fancy funnel. You just need a system that builds trust and makes the next step crystal clear.
