30. Why Brilliant Women Struggle with Sales—And How AI + Community Can Change Everything

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When selling your offer feels harder than delivering it

For so many women founders, sales can feel like a constant uphill climb. You know your work changes lives. You’ve got warm leads ready to talk. And yet—something about “the sales part” makes you freeze up, overthink, or back down.

Midori Verity knows this all too well. After 25+ years in entrepreneurship, she’s seen the same story play out over and over with brilliant, hardworking women: burnout, stalled revenue, and frustration that all the effort isn’t translating into growth.

In this conversation, Midori opens up about how her own struggles with selling led her to create Fuel to Fire, a high-caliber community for women founders—and how an unexpected partner (AI-powered sales roleplay!) has been a game-changer for her clients’ confidence and close rates.

The mindset traps that make sales harder

Midori shares how societal conditioning to “be nice” or avoid being “pushy” can quietly sabotage women’s success. Even when we know a client needs our help, we second-guess asking for the sale. She explains how to reframe sales as a natural extension of service, and why repetition + mindset is the “secret sauce” for building confidence.

When AI meets authentic sales

Forget the generic chatbot image—Midori’s tool from Hyperbound builds a bot that mimics the exact person you’ll be speaking to. You can run through sales conversations, get real-time feedback, and see measurable improvement before you ever get on the actual call.

Fuel to Fire isn’t just a networking group—it’s a curated community of heart-centered women who are serious about supporting and challenging each other. Midori shares how she keeps the group high-quality and why deep relationships are more valuable than chasing numbers.

Focus beats “shiny object syndrome”

Midori makes a strong case for ignoring the endless marketing trends and honing in on the two things that really move the needle: leads and sales. From smart lead-sourcing tools to clear messaging, she breaks down the exact steps that create consistent growth.

What You’ll Learn in This Episode

[00:04:39] The common gap keeping women entrepreneurs stuck in revenue plateaus
[00:06:56] Mindset traps that derail sales conversations—and how to avoid them
[00:10:06] How AI-powered sales roleplay works (and why it’s surprisingly fun)
[00:14:18] The role of community and accountability in sustainable business growth
[00:20:10] How to attract the right people into your group or program
[00:25:28] The truth about focus, lead generation, and avoiding “shiny object syndrome”
[00:30:52] Defining success beyond financial goals—and building a business that runs without you

Meet Midori Verity

Midori Verity is a business growth strategist and founder of Fuel to Fire, with over 25 years of entrepreneurial experience and two successful exits. Inspired by her trailblazing grandmother—one of the first female politicians in Japan—Midori helps women founders master the one skill that drives revenue: sales. By combining AI-powered roleplay with expert coaching, she empowers small business owners to handle objections, close with confidence, and grow businesses that align with their values.

If you’ve been craving a sales approach that feels authentic, confident, and aligned—this episode will shift how you think about selling forever.