How to Find and Use Your Ideal Client’s Language (Even Without a Big Audience)
Want More Sales? Start by Saying What Your Clients Are Already Thinking.
You’ve probably heard this advice a million times: “Use the words your ideal clients use.”
And sure—it sounds smart. But what if you’re just getting started with a new offer?
Or shifting into a scalable model, like a group program or membership?
Or you don’t have dozens of testimonials or hundreds of data points (yet)?
Friend, you’re not stuck.
In this episode, I’ll show you exactly how to find and use your ideal client’s language—even if you’re starting small.
Because when you use the words your audience already trusts, you don’t just sound relatable.
You sound like the solution they’ve been searching for.
Why This Matters (And It’s Backed by Science)
Here’s the truth: people don’t respond to the best-written content.
They respond to the content that feels familiar—the kind that makes them pause and say, “Whoa, it’s like she’s in my head.”
That’s not just intuition—it’s backed by neuroscience.
🧠 Research shows that when your messaging matches the exact words your audience uses (aka “voice of customer” language), your credibility, conversions, and connection skyrocket.
If you’ve been:
Getting “this is helpful” DMs but not clients
Hearing “I love your content!” without sales to match
Trying to create content but constantly second-guessing your words…
This episode will walk you step-by-step through what to do instead.
Why Most People Get This Wrong
Most people fall into one of two traps:
They guess what their audience wants to hear (based on what they think sounds good)
They over-polish what real people say, turning honest language into vague “marketese”
The result?
✨ Pretty content that gets saved... but doesn’t convert.
✨ Smart sales pages that get clicks… but no sign-ups.
✨ Helpful YouTube videos that get views… but no bookings.
I’ll help you fix that—without needing a huge audience or a million surveys.
5 Real Ways to Find Your Client’s Language (Without a Huge List)
1. Borrow Their Words
I share how to mine gold from Facebook groups, Reddit threads, Amazon reviews, and even podcast titles.
You’ll learn what phrases to watch for—and how to turn one review into a high-converting headline.
2. Do 3–5 “Problem Discovery” Interviews
These are quick, casual convos with real people in your audience.
I give you exact questions to ask, how to record responses, and why verbatim language is the gold you’re looking for.
3. Use Micro-Surveys to Spot Patterns
Even 5–20 responses can reveal emotional themes. I’ll explain how to ask, what to look for, and how to spot language you can reuse across your emails, content, and sales pages.
4. Study Testimonials — Even If They Aren’t Yours
Look at reviews for similar programs, coaching offers, or even industry books.
What were people skeptical of before they said yes?
That’s your messaging goldmine.
5. Start a One-Liner Swipe File
Your audience is dropping language nuggets in your DMs, Zoom calls, and emails.
I’ll show you how to start collecting them, why cognitive linguistics proves this builds trust, and how to plug that language straight into your next content plan.
Why Familiar Beats Fancy (Every Time)
Here’s the belief shift I want you to walk away with:
You don’t need to sound smart.
You don’t need to write like a copywriter.
You need to mirror what your audience is already thinking.
Because people don’t take action when they’re impressed.
They take action when they feel understood.
🔖 Episode Timestamps
00:02:00 – Why client language is your highest-converting asset
00:05:15 – What behavioral science says about familiar language + conversions
00:08:45 – Mistakes to avoid: guessing and over-polishing
00:13:00 – 5 real ways to collect voice-of-customer language without a big audience
00:25:30 – How to turn testimonials and book reviews into messaging gold
00:30:10 – The “One-Liner Swipe File” method (and why it’s magic)
00:34:00 – What changes when your words match their world
💭 Imagine This…
You post a reel—and get replies like, “This is me. I feel so seen.”
Your email gets responses instead of unsubscribes.
Your sales page finally sounds like something someone actually wants to say yes to.
That’s what happens when you stop guessing and start listening.
And the best part? You don’t need a huge following to get started.
You just need to pay attention in a different way.
Want to Build a System That Attracts Buyers Every Week?
That’s exactly what I teach inside Subscribers to Sales.
Inside, you’ll learn how to:
✔ Collect and apply your audience’s real language
✔ Write content that moves people to take action
✔ Build a simple evergreen conversion system that turns subscribers into clients
AND you’ll get access to my AI-Studio which include 10+ frameworks for high-converting copy. The tools do the writing for you — in your brand voice!
And right now, you can join with $500 off using the code EMPOWER
👉 https://www.thecopyshift.com/sts
Not ready to dive in yet? Grab the free Subscribers to Sales Checklist to get started:
👉 https://www.thecopyshift.com/stschecklist
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Share it, save it, or tag me on Instagram: @haileykrajewski
Let’s stop guessing and start speaking directly to the people who are ready to buy. 💛
