For the coach ready for more sales without more sales calls.

A flyer titled 'Revenue-Driving Launch Sales Sequence' showing hands typing on a laptop keyboard and a notebook with a pen beside it. The bottom text reads 'The Copy Shift.'

The done-for-you email sequence your subscribers can’t resist.

Turn your list into loyal customers with my proven 8-email sequence launch sales sequence! ($197 value, yours FREE for a limited time!)

You have an amazing offer. Now it’s time to fill those seats.

Sound familiar?

"I've poured my heart and soul into this program, but now what? How do I show people just how life-changing this offer is?”

"I know my course can help so many people, but my email list isn't converting. Am I saying the wrong things?"

"How do I build excitement without sounding pushy or salesy? How many emails do I send or when do I send them?"

"I'm great at delivering content, but marketing it? That's a whole other story. How do I become as confident in selling as I am in teaching?"

If you're nodding along, you're in good company.

Even the most brilliant coaches and course creators struggle with this part.

Here's the truth: Creating an amazing offer is only half the battle. The other half? Getting it in front of the right people, in the right way. And that's where a strategic email sequence comes in.

“As a fractional CMO, my role includes helping clients get further, faster. This includes engaging the right resources with specialized skills — Hailey was the person responsible for a rebranding website project. I appreciate her methodology and approach, and her writing was spot-on. Without hesitancy, I would hire Hailey again!” — Tracy Steeno, Chief Marketing Officer

Smiling blonde woman wearing a black top with a blurred background.

 “I felt like we were banging our heads against a brick wall, trying to solve the problem. It was utterly frustrating. You took time to get to know us and our products and clarify our offers. 

You helped me think about the micro offers that go with the big offer — how to encourage people to sign up and pay in full for the service instead of choosing the payment plan. It unified our language while encouraging our individuality. I'm most impressed by the continuity of thought and clear expression of how we can meet the needs of our clients. I go back to my website all the time to pull copy that I can use in my other projects because it's so clear. Thank you, Hailey!” — Jayne Reynolds, Sycamore & Sage Nutrition

Smiling woman with short brown hair outside, wearing a teal cardigan and white blouse, greenery in background.

Imagine finally having a campaign that…

  • Showcases the true value of your offer, making enrollment a no-brainer for your ideal clients

  • Builds anticipation and excitement, turning tepid leads into eager participants

  • Overcomes objections before they even arise, smoothing the path to 'yes'

  • Feels completely aligned with your voice and values (no sleazy marketing tactics here!)

Your course or group program has the power to change lives.

But first, we need to make sure it reaches those lives. With the right email strategy, you can transform your launch from a source of stress into a streamlined system that fills your programs with ease.

Remember, you've already done the hardest part – creating an offer that delivers real value.

Now you need the right WORDS to sell it.

And that’s exactly what you’ll find inside this 8-Email Sequence Launch Template!

(Did I mention this normally costs $197…and you get it for FREE?)

If you’re still scrolling, you might be wondering who I am and if this is really for you.

Woman with long blonde hair sitting on the floor in a modern living room, smiling and wearing a green shirt and denim jeans.

I’m Hailey.

Your Go-To Expert Copywriter. 

From a non-profit development director and major gift fundraiser to a conversion copywriter, I understand what it takes to inspire action. In 2020 (like many others), I was faced with a decision to stay down the path I was on, working 9-5, missing out on time with my family, and not seeing the growth I knew I was capable of OR I could hone the skills that I knew I was good at, and go for it. 

Fast forward to now, I was able to quit my 9-5 and start my own copywriting business, so I can help fuel higher profits and purpose for mission-driven entrepreneurs like YOU!

The services and courses you offer have the ability to help you bring in more income, endless revenue streams, flocks of new leads, and a business that finally gives you the time and financial freedom you’re dreaming of.

You just need the right messaging and strategy behind your offer so that it resonates with your dream client and it SELLS. 

And, I’m here to help you with that!

So there you have it, my story in a nutshell. I hope it inspires you to pursue your passions, take risks, and create a fulfilling and meaningful life. 

Let's connect and make your messaging work for you!