23. The 20/20/20 Strategy That Grew 10K Followers and Filled Her Inbox with Potential Clients
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You don’t need to spend hours online, post every single day, or become someone you're not to grow a powerful personal brand. In this episode, we’re pulling back the curtain with Alicia Tilt—global tech exec turned LinkedIn strategist and unapologetic community-builder—on how she gained over 10,000 followers in just three months and turned that visibility into actual business opportunities.
Whether you're feeling invisible, overthinking every post, or stuck wondering where to start, Alicia’s story is proof that you can grow quickly and meaningfully by being more of yourself, not less.
From Corporate Comfort to Entrepreneurial Courage
Alicia shares the real talk behind her transition from a high-paid, secure role at LinkedIn to building her own brand and business. You’ll hear how a one-way ticket to London with just three weeks of rent money helped her discover the power of bold decisions, and why she now believes taking aligned risks is the gateway to everything she wants. This isn’t your typical “quit your job” narrative—it's a refreshing look at how success is defined on your own terms.
How Visibility Creates Opportunity (Without the Cringe)
Let’s face it—visibility can feel awkward, especially when you're trying to be strategic and stay true to yourself. Alicia and Haley dig into why personal branding is essential in the age of AI, how to get past the “cringe mountain” when you start showing up, and why being real (even a little rebellious!) is often the secret to standing out in a sea of sameness.
The 20/20/20 Method That Changed Everything
No complicated funnels. No viral hacks. Just one repeatable system that Alicia used to grow fast—and it works even if you’re short on time. She breaks down her signature 20/20/20 strategy: 20 connection requests, 20 comments, and 20 minutes in the DMs, and how this simple, actionable approach filled her inbox with dream clients. You'll learn why engagement before posting is the magic ingredient most people skip.
Building Community, Confidence, and Oprah-Level Impact
We explore the vision behind Alicia’s self-development book club—now 400+ members strong—and how a single post led to a ripple effect of support, accountability, and real transformation. This part of the conversation is a masterclass in building community as an extension of your personal brand, and why Alicia believes we’re more powerful together than we ever are alone.
What You’ll Learn in This Episode:
[04:10] Alicia’s bold leap from corporate to entrepreneurship—and how she knew it was time
[08:37] Why personal branding on LinkedIn matters more now than ever (especially in the age of AI)
[14:12] The “cringe mountain” you have to climb when you first start showing up—and how to make it less painful
[20:30] The exact 20/20/20 strategy Alicia followed to grow her audience fast and fill her inbox with leads
[29:45] How to re-engage dormant followers and spark conversations that convert
[35:10] The unexpected growth of her book club and what it reveals about the power of women in community
[42:05] Alicia’s personal definition of success, and why freedom—not money—is at the core of her mission
Meet Alicia Tilt
Alicia Tilt is a global B2B tech executive turned LinkedIn strategist and bold personal branding coach. After 15 years in sales—including a successful tenure at LinkedIn—she’s now focused on helping entrepreneurs and leaders build powerful personal brands rooted in honesty, clarity, and confidence. Alicia is also the founder of a fast-growing personal development book club and a champion for authentic, visibility-driven community growth. Her mission? To help more people, especially women, speak up, show up, and scale their impact their way.
Whether you’re craving clarity, connection, or just the courage to post that first story, this episode will remind you: you don’t have to wait until you feel “ready.”
You just have to begin.
Tap play and let’s grow—one bold post at a time.
