24. How to Validate & Pre-Sell Your Offer—Before You Build It
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You don’t need to build the whole thing before you start selling it.
In fact? You shouldn’t.
In this episode, Hayley shares a powerful, practical process that flips the script on how most creators launch their offers. Instead of guessing what your audience wants, pouring hours into slide decks or course platforms, and hoping it sells later—she walks you through how to validate your idea first, collect real-time feedback from your ideal clients, and even pre-sell your offer confidently (and ethically) before it’s fully built.
Whether you're pivoting from 1:1 to group, dreaming up a membership, or just want to make sure you're not shouting into the void... this episode is your roadmap.
The Mistake Too Many Creators Make
It’s not your price point. It’s not your sales page.
It’s likely your messaging.
Hayley breaks down one of the most common missteps entrepreneurs make when launching a new offer: creating it in isolation and then wondering why it doesn’t land. She’ll show you how to sidestep wasted time, money, and energy by building your offer with your audience—not just for them.
How to Validate Your Offer Through Real Conversations
Forget surveys. This is way more effective (and personal).
In this section, Hayley shares how to:
Spot warm leads in your community who are ready to talk
Start value-based conversations that feel easy and authentic
Use DMs, voice notes, or emails to start a simple, powerful outreach
Ask specific questions that surface real objections, desires, and goals
Gather the exact words and phrases that become your sales copy later
This isn’t about “market research.” It’s about co-creation—and it can result in enrolling your very first client before the offer is even finalized.
Pre-Selling with a Live Workshop (Even If Your Program Isn’t Built Yet)
What if you could get paid to validate your idea and build buzz at the same time?
Hayley walks you through how to plan and host a live training that gives your audience a meaningful win—while positioning your paid offer as the next logical step. Learn how to:
Choose a topic that connects directly to your offer’s transformation
Keep it short, simple, and super valuable (even if you’re nervous!)
Position your offer clearly without pressure or sleazy sales tactics
Offer bonuses that build momentum for your early buyers
Even one or two sign-ups from this kind of workshop can give you the confidence (and cash) to build your offer with clarity.
Why Hybrid Offers Work So Well
Spoiler: your audience probably doesn’t want just videos or just coaching.
They want flexibility and support.
Hayley explains why hybrid offers—those that combine self-paced content with live group or 1:1 support—often convert better, serve your clients more effectively, and are easier to deliver than rigid formats. Plus, she’ll help you figure out what style suits your energy and schedule best.
What You’ll Learn in This Episode
00:57 — Why even the best content can flop if the messaging is off
02:16 — The power of real conversations over assumptions or polls
03:31 — What to say when reaching out to warm leads (without it feeling awkward)
05:00 — How to uncover what your audience truly wants and needs
06:10 — The benefits of a hybrid offer (and how to structure it simply)
07:10 — Planning a live workshop to test, teach, and sell at the same time
09:22 — How to deliver value right away—even if your offer starts next month
11:06 — Why testing through real-time feedback makes your launch easier
13:07 — How validating first leads to higher conversions and lower stress
Meet Your Host
Hayley is a business coach and launch strategist who helps online experts turn their signature ideas into standout offers—without overwhelm. Through her signature accelerator program, she supports clients in validating their offer, selling it with confidence, and then scaling sustainably with evergreen systems. She believes you don’t need to do it all to be successful—you just need a clear message, the right people, and a strategy that fits how you want to show up.
So, before you record another lesson or design a logo, hit play. This episode could save you months of effort—and help you sell your next offer with more confidence, clarity, and ease.
