26. The Exact Funnel I’d Build to Sell a High-Ticket Offer From Scratch
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If you’re an experienced coach or culture consultant transitioning from 1:1 work to a high-ticket group offer—and feeling overwhelmed by funnels, tech, and too many strategies—this episode is here to simplify everything. I’m walking you through the exact funnel I’d build from scratch: one that’s simple, sustainable, and totally aligned with how you actually want to show up. No 17-step bro-marketing diagrams required.
Your Funnel Should Feel Like You—Here’s How to Build It
We start with the mindset shift: you don’t need to be on every platform or burn your business to the ground to make big-ticket sales. I’ll help you identify the platform that energizes you (not drains you), and build a strategic yet simple funnel around that. This is about creating a client journey that builds clarity, trust, and readiness—all while working with your natural strengths. From choosing your lead magnet to structuring your thank-you page and calls to action, I break down how each piece of your funnel contributes to one cohesive client experience.
Lead Magnets, Emails & Sales Pages That Actually Convert
Once someone opts in, the real work begins. I walk you through the critical next steps: what to include on your thank-you page to encourage immediate action, and how to write an email sequence that shifts perspectives, builds trust, and primes your audience to say YES. Whether you’re booking calls or sending people to a direct sales page, you’ll learn how to use storytelling, testimonials, and simple copy to create momentum. Plus, we talk about what every high-converting sales page needs—and how to write one that sounds like you, not a robot.
Sustainable Strategy, Long-Term Growth
This isn’t just about a one-time launch. It’s about building something you can repeat, refine, and grow over time. I share stories of clients who’ve used this exact funnel structure—from five-person first-time challenges to 18K launches via email alone—and how repetition and consistency made all the difference. You’ll learn how to analyze what’s working, tweak what’s not, and keep going without scrapping everything. Because your offer deserves a system that supports both your revenue and your nervous system.
What You’ll Learn in This Episode
[00:42] The one thing your funnel must do to sell a high-ticket offer
[02:20] Why your lead magnet isn’t converting (and how to fix it)
[05:00] How to choose the right format to show up consistently
[10:07] What your thank-you page needs to include to drive action
[12:10] What to include in your email nurture sequence
[16:20] The must-have sections for a high-converting sales page
[22:32] How to evaluate your funnel so you improve without starting over
Meet the Host
This episode is hosted by Hailey Krajewski, a strategic marketing coach helping culture-forward entrepreneurs build soul-aligned systems that sell. With deep experience in messaging and funnel strategy, she’s here to help you simplify, sell, and sustain.