25. The Missing Financial Plan for Moms in Business (That Can Change Everything)
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What if the thing holding you back in business isn’t strategy or systems, but an invisible financial gap that no one taught you to plan for?
In this empowering episode, I sit down with Javeste Dulcio, founder and CEO of Stork Fund—a first-of-its-kind savings platform that helps parents and aspiring parents prepare for life’s biggest (and most predictable) family expenses.
From maternity leave and childcare to summer camps, braces, and beyond, Javeste explains why so many women—especially those juggling business, caregiving, and ambition—are unintentionally skipping the most critical part of their financial plan. And more importantly, she shares how to fix it with practical, strategic tools that fit into your already full life.
Whether you’re dreaming of growing your family, scaling your business, or just want a future with more freedom, this conversation will give you the clarity and confidence to make decisions from a place of empowerment, not pressure.
Reimagining Financial Security as a Mom and Entrepreneur
Javeste shares her deeply personal and professional journey, from working on Wall Street to becoming the first employee at a fintech startup, to launching a platform designed to serve women like you. The inspiration for Stork Fund came from real-life stories. Drawing on her friend’s experience navigating unpaid maternity leave and her own desire to make financial stability more accessible for women balancing motherhood and mission, the stories will leave you feeling seen and inspired to rethink what's possible.
What If You Treated Your Family Life Like a Business?
We explore the powerful idea that your personal life deserves the same strategic attention as your business. We discuss applying concepts like working capital, runway, and intentional budgeting to your family’s needs—because managing diapers and dance lessons are part of the everyday that should be built into your budget. If you’ve ever felt like the two parts of your life are at odds, this episode offers a framework to bring them into harmony.
How Stork Fund Works (and Why It Matters)
This isn’t your average savings app. Stork Fund is a guided planning platform that walks you through future family milestones, whether you’re preparing for a second baby, budgeting for childcare, or thinking ahead to driver’s ed. It’s intuitive, personalized, and designed with the realities of modern parenthood in mind.
You’ll hear how it uses AI-powered prompts, cost estimates, and provider discounts to help you set clear, actionable savings goals without the overwhelm.
The Power of Small, Consistent Steps
Think you need five figures in the bank before it “counts”? Think again. Javeste breaks down the research behind how even $10 a month can build serious momentum. You’ll hear why small, consistent actions often outperform big one-time efforts, and how changing your relationship with money (and mindset!) can open up more space, ease, and possibility in both life and business.
Even before the app launches, there are powerful steps you can take now. Javeste encourages listeners to audit where they are vs. where they want to go—personally and professionally—and to start identifying the financial “gaps” that may be hiding in plain sight. With this clarity, you can start making proactive choices instead of reactive ones, and build a bridge to a life that aligns with your goals and your values.
What You’ll Learn in This Episode
00:01:07 – The origin story of Stork Fund and why it’s unlike anything else
00:06:35 – Why small, steady savings matter more than you think
00:12:12 – The missing financial infrastructure for predictable family expenses
00:16:08 – How to use business thinking to gain clarity in your personal finances
00:20:05 – Simple ways to audit your current and future family-business balance
00:25:50 – What research says about savings habits and income brackets
00:29:30 – How to move from fear-based to joy-fueled financial decisions
Meet Javeste Dulcio
Javeste Dulcio is the founder and CEO of Stork Fund, a revolutionary financial planning platform for parents and future parents. With credentials from Harvard Law and Cornell, a decade in high-stakes corporate law, and hands-on experience scaling fintech startups, Javeste brings a rare combination of heart, smarts, and mission-driven leadership to the money space. She’s passionate about helping women plan strategically, save intentionally, and build the kind of financial foundation that creates generational opportunity.
Get early access to StorkFund: The first-of-its-kind savings platform designed to understand your motherhood journey, reward your planning, and anticipate your family's needs!
One podcast listener will be selected to receive a $100 match in their StorkFund account. To be eligible for the match, join StorkFund's waitlist with Invite Code "Unscripted", open a StorkFund account within 6 weeks of your exclusive invitation, and maintain a balance of at least $100 in your StorkFund account for at least three months!
You don’t need a perfect budget or a 10-year plan. You just need to start—with intention, with support, and with a framework that honors your life.
Tune in to this episode for an inspiring reframe on what financial empowerment can really look like for moms in business—and how to build toward it, one aligned decision at a time.
