37. Getting Clicks but No Signups? Here’s Why Show Notes

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When the Clicks Don’t Match the Conversions

You’ve got people clicking your links, visiting your landing page, maybe even showing interest in your workshop or event… but when it comes time to actually sign up? Crickets.

If you’ve ever been in this spot, you know how discouraging it feels. You start second-guessing everything: Is my offer bad? Am I reaching the wrong people? Do I need to completely overhaul my funnel?

I’ve been there too. It’s easy to assume the problem is huge and complicated, when in reality the fix is often surprisingly simple. In this episode of Success Unscripted, I’m sharing why “clicks without signups” isn’t a failure—it’s actually a clue.

It’s Not the Funnel. It’s the Message.

Here’s the truth: if people are clicking, that means your offer has their attention. The curiosity is there. Something about what you shared resonated enough for them to lean in. The breakdown happens when your copy and messaging don’t carry that same energy forward.

It’s rarely the funnel or the price point that’s to blame. More often, it’s the way the offer is being communicated. When your words feel unclear, vague, or disconnected, your audience can’t see themselves in the picture you’re painting. Curiosity gets them to your page, but clarity is what earns their “yes.”

What to Look For Before You Launch

Before you throw out your whole strategy, pause and zoom in on your message. Listen back to your sales calls. Re-read the DMs you’ve exchanged with potential clients. Chances are, they’ve already given you the language you need—you just haven’t woven it into your emails, landing page, or workshop description yet.

When everything is connected—the way you describe your offer on social, the words in your emails, the headline on your opt-in page—it feels seamless. That consistency builds trust and makes it easy for your audience to say yes. And often, the shift can be as simple as rewriting a headline or clarifying one bullet point.

What You’ll Learn in This Episode

(With timestamps so you can jump right to what you need)

03:49 – The moment curiosity dies: why clicks don’t always lead to conversions
05:01 – How to know if it’s really your messaging (and not your offer)
07:13 – The one question every headline and call-to-action must answer
09:05 – Why clear positioning makes selling feel natural instead of salesy
11:14 – Tiny tweaks that can turn “almost yes” into signups

A Gentle Reminder

Getting clicks without signups isn’t a sign that you’ve failed—it’s a sign that your audience is interested but not yet convinced. With small, intentional shifts to your messaging, you can bridge that gap and finally see those clicks turn into the conversions you’ve been hoping for.

So if you’re feeling stuck, frustrated, or like you’re spinning your wheels, this episode will help you see exactly what’s missing and how to fix it—without scrapping everything you’ve worked so hard to build.

Press play and let’s make your next launch feel aligned, confident, and successful.