38. Sales That Feel Like Service: Aleasha Bahr on Fit-First Sales That Don’t Feel Gross
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When “Selling” Starts Feeling Sticky
You know that moment on a discovery call when your voice tightens a little and you start second-guessing what to say next? You want to connect, but it starts to feel like you’re performing. You can almost hear yourself slipping into “sales mode” and it feels off.
That’s exactly what today’s guest, Aleasha Bahr, helps founders undo. Aleasha is the creator of Black Sheep Sales, a refreshing, human-first approach to selling that feels grounded, intuitive, and deeply values-aligned. Instead of teaching founders to memorize lines or “handle objections,” she teaches them to connect, and to trust that being themselves is their biggest sales advantage.
In this episode, she and Hailey talk about what it really means to lead with authenticity in your business, how to stop over-explaining and start listening, and why your energy matters more than any script ever could. You’ll hear real stories, honest moments, and practical ways to turn your next conversation into something that feels natural, easeful, and dare we say fun.
Why Fit Comes First
Aleasha believes great sales start with clarity. Who are you really here to help—and just as importantly, who are you not here to help? When you start identifying both your ideal and your anti-ideal clients, you begin to protect your energy, your time, and your results.
She shares how too many founders say yes to clients out of obligation or fear, only to find themselves drained, resentful, or questioning their gifts. Aleasha’s “fit-first” philosophy flips that entirely. She teaches that saying “no” to misaligned clients actually creates space for the right ones to come in. And when you’re excited about who you’re working with, that excitement becomes contagious, it’s one of the most magnetic forms of marketing there is.
This section of the conversation is like a loving permission slip for women who’ve ever ignored their intuition on a call. Aleasha reminds us that every time you honor your gut and trust your discernment, you’re building a business that’s sustainable, not just successful.
Curiosity Over Convincing
We’ve all been taught to overcome objections like it’s a chess match. But Aleasha takes a radically different approach: get curious instead. When a potential client hesitates or raises a concern, she encourages slowing down, breathing, and asking real questions to uncover what’s underneath.
She and Hailey talk about how curiosity changes the entire tone of a conversation. Instead of feeling like you’re “pushing back,” you’re helping someone clarify their own decision. Often, you’ll discover their objection isn’t really about price or time, it’s about uncertainty, confusion, or fear of making the wrong choice. When you explore that gently, the tension melts away and the truth surfaces naturally.
Aleasha’s stories here are deeply relatable, especially for service-based founders who’ve felt that pang of pressure when a client says, “I need to think about it.” You’ll walk away with simple reframes and phrases you can use right away to create more open, honest, and relaxed sales calls.
When You Stop Selling and Start Serving
At its core, Aleasha’s Black Sheep Sales philosophy is about re-humanizing the sales process. She shows how small shifts—like asking better pre-call questions, inviting potential clients to self-identify their needs, and focusing on results instead of deliverables can transform how people experience your brand.
She and Hailey unpack what it means to make sales conversations feel like service. When you lead with curiosity and generosity instead of pressure and performance, clients can feel it. It builds instant trust and opens the door for genuine transformation on both sides.
Aleasha also shares how this mindset ripples into the rest of your business. It influences your boundaries, your pricing confidence, and even the way you communicate your value online. Selling becomes less about “convincing” and more about connection, and when that happens, everything in your business starts to feel lighter.
What You’ll Learn in This Episode
00:04:10 How Aleasha’s “Black Sheep” philosophy helps you sell in a way that aligns with your values
00:16:00 Why defining your “anti-ideal” client is just as important as knowing your ideal one
00:23:40 The simple pre-screening questions that save you hours on unqualified calls
00:30:20 How to handle objections with curiosity instead of pressure
00:36:22 Why your value proposition matters more than your price
00:43:00 What to know before hiring a sales team
00:46:51 Aleasha’s refreshing definition of success as a business owner and mom
Meet Aleasha Bahr
Aleasha Bahr is the founder of Black Sheep Sales and the author of The Black Sheep Sales Book. With over fifteen years of experience and tens of millions in proven sales results, she’s become the go-to mentor for founders who want to sell with integrity and alignment. Aleasha helps entrepreneurs simplify their process, refine their message, and connect with clients in a way that feels natural and nourishing.
Her clients often describe her approach as “therapy meets sales strategy.” She brings empathy, structure, and a whole lot of humor to what’s often the most intimidating part of running a business.
A Final Thought
Selling doesn’t have to feel pushy, fake, or forced. It can feel like service rooted in truth, care, and genuine curiosity.
This conversation is your invitation to drop the sales persona, trust your instincts, and start building relationships that feel as good as they look on paper. Because when you sell in a way that honors who you are, your business starts attracting clients who do the same.
