39. When I 3x’d my revenue…and still got it wrong.
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There was a moment last year when everything felt really good.
My revenue had tripled. My offers were converting with ease.
Dream clients were landing in my inbox, and I finally felt like I was in that elusive flow state we all chase.
So I did what so many of us are told to do…I set my sights on the next level.
The 10x vision. The big leap. The expansion.
But in my rush to build something bigger, I stopped nurturing what was already working.
And slowly, it all started to unravel.
This episode is a deeply personal look at what happens when you scale too fast, too soon, and the humbling clarity that comes when you’re willing to pause and rebuild, not from scratch, but from strength.
Why Growth Can Feel Like a Breakdown
When failure teaches you a lesson, and you keep on going. This is my story about what success can look like from the inside, when the numbers are up, but your energy is down. When your offers look shiny, but your calendar feels heavy.
I talk about what it felt like when sales slowed to a crawl, and why hitting a huge income goal didn’t actually feel the way I thought it would.
There’s a particular kind of burnout that hits when you’re “successful” but out of alignment, and I share exactly what that looked like for me.
What I Stopped Doing That Caused Everything to Slow Down
One of the biggest lessons from this season? Momentum doesn’t disappear overnight.
It fades when you stop paying attention to the systems that supported you.
In this section, I unpack the decisions that chipped away at my foundation: chasing new offers before solidifying the existing ones, stepping away from the message I was known for, and abandoning the lead-in systems that were actually working.
Spoiler: I stopped following my own advice.
What You’ll Learn in This Episode
(With timestamps so you can jump right to what you need)
⏱️ 00:48 The moment everything was flowing… and the decision that quietly shifted it all
⏱️ 01:59 Why self-trust and momentum are so deeply connected
⏱️ 03:41 The missing link between messaging and what’s actually working in your business
⏱️ 04:47 The cost of half-built systems and why “more” isn’t the answer
⏱️ 06:27 How a return to clarity, nature, and networking helped me reconnect
⏱️ 08:54 A practical, grounded invitation to pause, reflect, and rebuild from strength
The Power of Returning to What’s Already Working
This episode isn’t just about the unraveling—it’s about the return.
I share how I rebuilt not by inventing something new, but by returning to what already had traction.
What conversations were leading to yeses?
What systems had already proven themselves?
What message felt most aligned?
There’s a of power in asking:
How do I make this simpler?
How do I strengthen this one thing?
How do I build something that can grow with me?
You Don’t Need to Burn It Down to Start Fresh
If you’re in a season where things feel off, but not broken, this episode is for you.
It’s not a dramatic reinvention or a shiny new funnel.
It’s a gentle reminder that the clarity you’re craving might already be right in front of you.
Come back to the message that feels like home.
Come back to the clients who light you up.
Come back to the systems that already want to support you.
You don’t have to start over. You may just have to realign.
