8. Why Most High-Achieving Women Still Feel Stuck (And How to Take Back Control)
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Have you ever felt like you’re doing all the right things but still not getting the results you want in your business or life?
This week’s guest, Erin Marcus, is here to change that.
She’s a powerhouse business coach, speaker, and author who helps women stop spinning in circles and start taking full ownership of their life, business, and results. Her motto? You’ll never do what it takes until you become the person it takes to do it.
In this episode, Erin and I dive deep into what it really means to stop outsourcing your power, conquer fear, and take aligned, uncomfortable action—even when everything in your body is telling you to stay small.
Her story is one I know will resonate with so many of you—especially if you’ve ever found yourself stuck in the cycle of overthinking, people-pleasing, or trying to do things “the right way” only to lose sight of your own vision in the process.
From Corporate Success to Entrepreneurship: Building a Business on Your Terms
Erin’s professional background includes climbing the corporate ladder, closing multi-million dollar deals, and running a top-performing franchise. But here’s what she realized: she was succeeding on someone else’s terms.
When she stepped out to build her own brand, everything changed. Suddenly, all the internal noise showed up—self-doubt, limiting beliefs, imposter syndrome, fear of being seen.
That unraveling became the launchpad for her greatest growth. She shares how shifting her identity—not just her strategy—became the key to her success.
Why Mindset, Not Strategy, Is Sabotaging Your Growth
One of the most powerful themes in this conversation? You can’t strategy your way out of a mindset problem.
Whether it’s perfectionism, procrastination, or imposter syndrome, Erin calls it what it is: fear. And the only way to move past it? Action.
You’ll hear why most women are stuck not because they don’t know what to do—but because they’re afraid to do it. Erin walks through how to take action anyway, train your nervous system to get on board, and prove to yourself that you’re safe to grow.
Action > Perfection: How to Build Momentum When You Feel Paralyzed
We also talk about the pressure to make perfect decisions and how that mindset keeps women stuck.
Erin offers a powerful reminder: Clarity comes from movement, not more thinking. Whether you’re launching a new offer, shifting your business model, or just trying to get out of a rut, imperfect action is what gets you unstuck.
This episode is full of practical advice for high-achieving women who feel stuck in analysis paralysis.
Design a Business that Supports the Life You Actually Want
Erin flips the script on traditional business planning. Instead of designing your life around your business, she challenges you to build a business that fits your life.
It starts with this question: What do you want more of? And just as importantly—what do you want less of?
She shares real examples of clients who reshaped their business models for more time freedom, financial stability, and personal alignment—and how you can do the same.
The Journaling Exercise That Can Change Everything
One of the most actionable takeaways from this episode is a 4-question journaling practice Erin uses daily to reconnect with her goals and values.
Ask yourself:
What do I want?
What do I need to do today to move toward that?
Who do I need to be to make it happen?
What do I need to believe?
It’s a simple but powerful way to shift out of reaction mode and into intentional leadership.
Overcoming Fear in Business: Why Borrowing Energy Works
Another gem in this episode? Erin’s advice for those days when confidence feels out of reach: borrow energy.
Whether it’s channeling a moment when you felt powerful, borrowing belief from a mentor, or leaning on community support—confidence isn’t a requirement to start. Courage is.
She reminds us that you don’t need to feel ready. You just need to take the first step.
Final Thoughts: Be the Woman Who Makes the Decisions
This episode with Erin Marcus is a masterclass in personal power, practical mindset work, and sustainable business strategy.
If you’ve been waiting for permission to pivot, play bigger, or lead differently, this is it. You’re not stuck. You just haven’t made the decision yet.
As Erin says: If you don’t decide for yourself, someone else will decide for you.
So let this be the moment you reclaim your voice, trust your instincts, and move forward with clarity—even if it’s messy.
Your next level starts with the version of you who’s willing to become who it takes.
