9. The Secret to Podcast Guesting That Brings in Clients (Not Just Praise)
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You’ve landed podcast interviews, shared your story, and even had hosts rave about how great the conversation was…
But if you’re not seeing leads, clients, or real business growth from guesting—it might be time to shift your strategy.
In this episode, I’m joined by Lyndsay Phillips, CEO of Smooth Business Podcasting and host of Leverage Your Podcast Show, to break down how coaches and service providers can turn podcast interviews into a top-of-funnel marketing tool that actually works.
From mapping out your message to choosing the right shows and repurposing each interview for long-term visibility, Lyndsay shares the exact process she uses to help her clients turn conversations into conversions.
If podcast guesting is part of your visibility strategy (or you want it to be), this episode will help you approach it with clarity, confidence, and purpose.
Why Showing Up Isn’t Enough Anymore
Getting featured on a podcast is a win.
It’s a chance to share your story, connect with a new audience, and build credibility in your space. It gives people a chance to hear your voice, feel your energy, and understand the why behind your work in a way no static post ever could.
But what if those interviews could do even more?
What if your next podcast guest spot didn’t just leave people saying, “She was great!”—but actually led them to join your email list, book a call, or take the next step toward working with you?
That’s exactly what this episode is about.
Because when you go into a podcast interview with a plan—when your message is clear, your talking points are aligned, and your conversation connects the dots back to your offers—that’s when podcast guesting becomes a real growth strategy.
Lyndsay shares how small shifts can make a big impact:
Clarifying why you're doing the interview (visibility, leads, collaborations, etc.)
Choosing shows based on audience alignment—not just popularity
Shaping the conversation around your ideal client’s pain points (and how you help)
Naming your framework or process so people remember what makes you different
And making sure every episode has a clear next step
Because showing up is great—but showing up with intention?
That’s how you turn a guest appearance into an asset that keeps working for you long after the episode airs.
If you’re already landing interviews and want to make the most of every opportunity—or if you’re just getting started and want to do it right from the beginning—this episode will help you step into podcast guesting with purpose and clarity.
What You’ll Learn About Podcast Guesting Strategy:
Why podcast interviews need a goal—beyond exposure
Lyndsay breaks down the five types of podcast guesting goals and how to choose the one that aligns with your business model.
→ [05:20]
How to choose shows that attract your ideal clients
It’s not about the biggest audience—it’s about the right audience. Learn how to identify shows that get you in front of potential buyers.
→ [06:30]
The #1 mistake guests make with their interview topic
Generic topics = generic results. Learn how to title your interview like a hooky blog post to boost clicks, conversions, and clarity.
→ [10:40]
Why your one sheet might be sabotaging your results
Lyndsay shares how to restructure your interview questions and talking points so you guide the conversation and the outcomes.
→ [14:20]
The secret to naming your framework for instant authority
Want to be seen as the expert? Give your process a name. Lyndsay explains how naming your method makes your message more memorable.
→ [22:10]
How to repurpose your interviews to bring in leads
Don’t rely on the host. Learn how to turn one interview into a blog post, carousel, reel, and lead magnet—without feeling pushy.
→ [27:15]
Meet Lyndsay Phillips
Lyndsay is the CEO of Smooth Business Podcasting and the creator of the Podcast Leverage System, a done-for-you strategy that helps coaches and online business owners turn their guest podcast appearances into sustainable visibility and client growth.
She’s known for helping her clients get booked on the right shows, shape their message in a way that sticks, and show up with confidence, clarity, and a clear call to action.
What she does goes way beyond pitching and promotion—it’s about owning your voice, building authority, and making every conversation count.
👉 Get her free tools and templates at smoothbusinessgrowth.com
📍 Connect on Facebook and LinkedIn
Final Thoughts: It’s Not Just About Being Seen—It’s About Being Remembered
Podcast interviews are an incredible way to build trust and connect with your audience—but only if they’re aligned with your goals.
If you’re showing up as a guest but walking away with nothing but a pat on the back, you’re missing the real opportunity.
When you show up with the right message, on the right show, and repurpose it with intention? That’s when podcast guesting turns into a growth strategy that builds momentum, attracts leads, and positions you as the go-to expert in your space.
🎧 Tune in now and learn how to use podcast guesting as a way to connect deeper, show up stronger, and bring in clients who already know they want to work with you.
